Hertz made a major announcement on Wednesday about its intentions to start offering pre-owned cars via Amazon Autos. This smart move aims to raise the vehicle rental firm’s profitability by improving its retail operations. On Wednesday, Hertz’s stock saw a significant rise following the announcement.
Hertz-Amazon Autos team-up will let customers look through a large inventory of used Hertz vehicles accessible on Amazon Autos. They can easily e-sign the required documents, complete their purchase online, and then pick up their car from specified Hertz sites.
Those living within a 75-mile radius of the first four cities, Dallas, Houston, Los Angeles, and Seattle, Amazon browsing experience will start Wednesday at early. Hertz also aims to expand this program to 45 sites across the nation in the next few years. Hertz-Amazon Autos partnership not only raises Hertz’s profile, a company mostly known for its car rental offerings, but also offers a good chance for higher profits inside its car sales division.
This alliance also presents Amazon’s growing automobile division, which was started in December via cooperation with Hyundai, with selling Hyundai vehicles online for a chance for growth. Before this, clients could only browse virtual showrooms and compare pricing on Amazon, not with the opportunity to buy cars straight from the platform. Amazon Autos added used and certified pre-owned vehicles to its services earlier this month, beginning in Los Angeles, having hitherto concentrated just on new vehicles.
Providing a selection of used cars from well-known companies, including Ford, Toyota, Chevrolet, and Nissan, Hertz Car Sales has evolved to become Amazon Autos’ first fleet dealer. Operating its famous car rental business as well as selling hundreds of thousands of cars each year, Hertz has stated. Strategically targeted at increasing Hertz’s digital retail footprint and making its used vehicle inventory more accessible to customers, the partnership with Amazon Autos is aimed at enhancing it.
