California’s EV Push Continues with New State-Level Incentives

california ev incentives

California had been motivated, owing to federal resistance to climate policy, to develop its own state-level set of strategies that would keep its ZEV transition on track. The state officials on August 19, 2025, presented an eight-page strategic report to Governor Gavin Newsom, describing a battery of measures to offset the diminution of federal incentives and to safeguard public health in communities undergoing this pollution.

The report proposes, at its core, the reinstatement of state rebates to make up for the lost federal subsidies. From 2010 to its expiration in 2023, California’s rebate program allocated some $1.49 billion toward incentive purchases of electric, hydrogen, and plug-in hybrid vehicles, up to $7,500 per vehicle-which kept 456 million gallons of fuel from being consumed. It warns that, without the renewal of funding from the state, California may not meet its emission reductions and may even risk losing federal air quality standards.

California proposes new incentives

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Besides new financial incentives, officials have also proposed reinstituting benefits such as access to toll lanes and HOV lanes for clean vehicle drivers, benefits that are currently under threat in the absence of federal approval. They also plead for better promotion and maintenance of EV charging infrastructure; issues not amenable to short fixes include: fewer charging stations, frequent breakdowns of existing stations, and long waiting times for an operational unit.

The state’s own vehicle fleet of more than 35,000 vehicles is also identified as a potential trailblazer for the application of zero-emission technologies. The accelerated conversion of this fleet could act as the practical initiative with which to publicly demonstrate ZEV implementation. 

Hence, California’s new incentives are suggested to ascend beyond the realms of mere policy transformation into moral and legal obligations. Addressing the urgency of the issue: there are about 1,500 air-pollution-related deaths every year in Southern California areas alone, said CARB Chair Liane Randolph.

Freelance Writer

Profile Summary

Michael Gooderham is a freelance automotive content writer currently working with AdvisorWheels. He has a background in Automotive Design and several years of experience writing in the same field. Michael specializes in creating well-researched, engaging content related to cars, motorsports, and vehicle design.

He has previously written for Car & Classic, Goodwood Road Racing Company, and Car Design News. His work reflects a strong technical understanding of automotive writing, enabling him to explain complex topics clearly and concisely.

At AdvisorWheels, Michael's role involves crafting various types of written content—such as blog posts and articles—with accurate information, thorough research, and smooth narrative flow.

Education

  • Degree in Automotive Design from the University of Wales Trinity Saint David (2012–2015)

Expertise

  • Automotive Writing
  • Car Reviews
  • Design Features
  • Motorsport Writing
  • Copywriting
  • Research

Experience

  • Currently working with AdvisorWheels as a Freelance Automotive Content Writer
  • Previously contributed to Car & Classic, Goodwood Road Racing Company, and Car Design News in various roles

Interests

  • Cars and Design Innovations
  • Photography
  • Live Music and Concerts

Words from Michael Gooderham

Hello friends! I’m Michael Gooderham—a car lover turned automotive writer. I studied car design, but found myself more drawn toward writing about the industry.

Over the years, I’ve developed a passion for making complex automotive topics clear and easy to understand. I strive to explore every detail thoroughly to offer complete knowledge to readers.

Outside of work, you’ll usually find me behind a camera, at a concert, or learning more about cars and design innovations.